In anticipation of its 200th Anniversary, the City of Memphis partnered with Streetwyze, Opticos Design, Alta Planning + Design, Strategic Economics, Bass River Advisors, and Self+Tucker Architects to update their citywide Comprehensive Plan for the first time in 40 years and set a new course for development and change in the City. Memphis 3.0 aims to kick-start Memphis’ third century by reversing a pattern of development that has failed to deliver benefits and quality-of-life improvements in an equitable way, while building community trust in the City’s ability to improve the lives of all Memphians.
The project spans across the 14 diverse and characteristically unique districts of Memphis. Streetwyze and Opticos worked to develop a plan-wide strategy for equitable community engagement and digital outreach at multiple scales and for a diverse range of neighborhood-types, including several major downtown areas.
In this context, key themes on which community-input were needed included economic development, transportation, redevelopment, land use, urban design, recreation, and the environment. Special consideration was paid to the coordination of public and private entities and specific enabling legislature and financing strategies for this complex project.
Streetwyze worked directly with local leaders to co-create the community engagement and digital outreach strategy. Dynamic and diverse community engagement activities and digital tools were important components of the strategic plan in order to ensure that the Memphis 3.0 Comprehensive plan is reflective of all voices and co-owned by community leaders.